Porsche to End Diesel Production, Says its Future Will Be ‘Diesel-Free'
As Porsche AG makes the switch to hybrid and electric models, the German automaker announced it would end production of all diesel-powered vehicles. Porsche says its decision was partly based on the falling demand for diesel-powered cars industry-wide.
Porsche has not offered a diesel option since February. Due to this change in market conditions, the company has decided to no longer offer diesel propulsion in future—something the company didn't rule out back in February. Instead, the company will focus on EVs and plug-in hybrids, which may even include an electrified 911.
Interest in Porsche's hybrid models is already taking off, according to Porsche. The company said that 63 percent of the Panamera sedans sold in Europe are hybrid models.
"Porsche is not demonising diesel. It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect," said Oliver Blume, CEO of Porsche AG.
Porsche, like many other automakers, is looking to invest in hybrid and electric technology and e-mobility services. By 2022, Porsche will have invested more than six billion euros in e-mobility.
Porsche is bring its first purely electric sports car, the Taycan, to the market in 2019, a car that will compete with the fully-electric Tesla Model S. The Taycan will be manufactured in a CO2 neutral factory and supplied with green electricity via an ultra-fast charging infrastructure built throughout Europe.
Purist, emotional and powerful sports cars like the 911 will continue to play an important role in the Porsche product portfolio.
A Porsche Cayenne Plug-in Hybrid
The automaker said that by 2025, every second new Porsche vehicle could have an electric drive – either hybrid or purely electric. Even the legendary 911 sports car will eventually get a hybrid option. Blume said the plug-in 911 will be the most powerful model in the 911's history.
"The 911 plug-in must be a very strong performing car," said Porsche boss Oliver Blume earlier this year. "It will be the most powerful 911 we've ever had; 700 hp might be possible."
The sports car manufacturer is also concentrating on optimized internal combustion engines.
Along with the announcement, Blume released the following statement, "Our aim is to occupy the technological vanguard – we are intensifying our focus on the core of our brand while consistently aligning our company with the mobility of the future."
Volkswagen, which is the parent company of Porsche and Audi, is trying to distance itself from the emissions scandal that rocked the company. VW admitted to tampering with emissions control software on its diesel engine vehicles bound for the U.S. market, which led to the recall of nearly 300,000 vehicles and billions of dollars in fines.
Blume first announced Prosche would stop offering diesel models Back in February. Blume said that Porsche's "image has suffered" as a result of the ‘dieselgate' scandal. "When German cities are receiving clearance to ban diesels, you know the engine tech has fallen out of favor."
At the time, Porsche wouldn't rule out offering diesel models again in the future.
However, stopping the production of diesel engines might help Porsche to distance itself from its past mistakes.
Porsche acknowledged that about 13,500 diesel-powered Cayenne models had the illegal engine software designed to falsify harmful emissions.
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