NVIDIA Powers Mercedes-Benz MBUX, Its Next-Gen AI Cockpit
LAS VEGAS -- What will the next generation of automotive cockpits look like? Mercedes-Benz answered that question at CES 2018 today, unveiling a radical new in-car infotainment system that puts AI to work to revolutionize how drivers and passengers interact with their vehicles.
"We intend to revolutionize the way you interact with cars," Ola Källenius, member of the board of management of Daimler AG Group Research & Mercedes-Benz Cars Development told a crowd of press, analysts, and auto industry executives gathered at the silvery-gray Mercedes booth on the CES show floor.
Ola Källenius explained that with Mercedes-Benz's latest announcement, what happens in Las Vegas won't stay in Vegas. By using AI and deep learning Källenius promised a "revolution" in the way we interact with our cars. "This has nothing to do with the incremental improvements we have gotten used to in interacting with our cars," he said.
The announcement comes a year after NVIDIA founder and CEO Jensen Huang joined Mercedes-Benz execs at CES 2017 and said that their companies were collaborating on an AI-infused car that would be ready in 2018.
"The beauty of the system is something everyone agrees on, but intelligence makes it individualized," Mercedes-Benz Vice President of Digital Vehicle and Mobility Sajjad Khan said. "It's an intelligent learning system that adapts to the requirements of customers," remembering such details as the seat and steering wheel settings, lights and other comfort features.
Powered by NVIDIA AI technologies, the Mercedes-Benz User Experience, or MBUX, will deliver beautiful new 3D touch-screen displays. It can be controlled with a new voice activated assistant that can be summoned with the phrase "Hey Mercedes."
The announcement highlights the importance of AI to next generation infotainment systems inside the car, even as automakers are racing put AI to work to help vehicles navigate the world around them autonomously.
Using AI to Personalize Driving Experience
The new infotainment system aims to use AI to adapt itself to drivers and passengers — automatically suggesting your favorite music for your drive home, or offering directions to a favorite restaurant at dinner time. It's also one that will benefit from "over the air" updates delivering new features and capabilities.
Debuting next month in the new A-Class, MBUX will power dramatic wide-screen displays that provide navigation, infotainment, and other capabilities, touch-control buttons on the car's steering wheel, as well as an intelligent assistant that can be summoned with a voice command.
It's an interface that can change its look to reflect the driver's mood — whether they're seeking serenity or excitement — and understand the way a user talks.
"We have created a user experience like you have never seen in a car before, it is intuitive, simple and unexpected, and at the same time it's very beautiful and sensual," Mercedes Chief Design Officer Gorden Wagener told the crowd. "In other words it's the hottest and coolest operating system ever."
But MBUX goes beyond just beautiful displays, explained Khan.
When speaking to a voice recognition system, no longer will we have to issue robotic commands, such a "check weather Las Vegas," Khan said. "No one speaks like that anymore," Khan said.
"Instead you can simply ask "Hey Mercedes, can I wear my flip-flops tomorrow," he said. "You can just go ahead and have a chat with your car almost like you do with the people riding along with you."
The system will be available in 23 different languages, and will be constantly updated to make sure it's up to date with the latest slang, Khan said.
Making Cars Feel More Human
Summing up, Källenius explained that Mercedes is aiming to use technology to make its cars feel more human. "We want a symbiosis of amazing technology and great design that makes people feel at ease," Källenius said.
MBUX will debut this spring in the automaker's sleek new A-class compact, eventually rolling out across Mercedes-Benz's entire next-generation of compact cars.
It's the latest in what is expected to be a long line of great collaborations between the companies.
- Audi Advances its E-Fuels Technology & Begins Synthetic Fuel Testing
- March 16, 2018 News of the Day: Lyft to Test Monthly Subscription Plan, Toyota & Uber In Talks On Self-Driving Technology
- March 15, 2018 News of the Day: Audi Expands Traffic Light Information System to Washington DC, TOMTOM'S Real-Time Electric Vehicle Service Arrives in North America
- Ford’s Co-Pilot 360, its Most Advanced Suite of Driver-Assist Technologies to Debut on 2019 Models
- GM Investing $100 Million in Michigan Plants to Build Autonomous Vehicles
- Baidu Apollo Releases the World’s Largest Dataset for Self-Driving Cars
- March 14, 2018 News of the Day: Lyft Reaches $200 Million Deal to Develop Software & Hardware for Self-Driving Cars, Trump Administration Looks at Lowering Fuel Economy Standards
- March 13, 2018 News of the Day: Google Co-Founder’s Secretive Flying Taxi Project Revealed, Former BMW & Faraday Future Execs Raise $1 Billion For a New Stealth EV Startup