Tata Motors aims for 10 EVs by 2025
Tata Motors has announced its plans to have 10 electric vehicles (EVs) in its portfolio by 2025. This lineup will include the existing models Nexon, Tigor, Tiago, and Express T. The company recently showcased its concept car Curvv, which will be mass-produced on its Gen II platform, optimized for EV but also compatible with traditional combustion engines.
Vivek Srivatsa, head of marketing and sales at Tata Passenger Electric Mobility Ltd, discussed the new EV lineup. He mentioned that the company will introduce the Curvv EV, a coupe SUV, as well as the Harrier EV and the Sierra EV. When asked about born electric vehicles, Srivatsa explained that the company believes in making products compatible with both electric and traditional engines to attract a larger customer base.
Srivatsa also addressed the challenges of EV adoption. He emphasized the importance of expanding the charging infrastructure, particularly for long drives. He stated that if people have trust in the availability and efficiency of EV chargers, it will unlock significant potential for EV adoption. Another area of improvement is finding solutions for charging vehicles in areas without dedicated parking slots.
Tata Motors aims to be completely carbon neutral by 2040, and the electrification of cars will contribute to this goal. However, the company will continue to offer every powertrain as long as there is a demand for it. Srivatsa estimated that by 2030, 50% of Tata Motors' sales will be EVs, while the other 50% will be internal combustion engine (ICE) vehicles.
Srivatsa also highlighted the potential for EV penetration in smaller cities. He mentioned that customers in smaller towns have lower mileage and fewer charging needs. Additionally, the availability of dedicated parking space is less challenging in these areas. Furthermore, the acceptance of EVs in Tier 2 and 3 cities is high due to the impact of electric two-wheelers and three-wheelers.
With the expansion of its EV and ICE portfolio, Tata Motors recognizes the need for a separate channel to cater to both product ranges.
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