Tata Motors aims for 10 EVs by 2025

Tata Motors has announced its plans to expand its electric vehicle (EV) portfolio to include 10 EVs by 2025. This will include models such as the Nexon, Tigor, Tiago, and Express T. The company recently showcased its concept car, Curvv, which will be mass-produced on its Gen II platform optimized for EVs but also capable of accommodating traditional combustion engines.

Vivek Srivatsa, the head of marketing and sales at Tata Passenger Electric Mobility Ltd, discussed the upcoming EV lineup. He mentioned that the company will introduce the Curvv EV, a coupe SUV, as well as the Harrier EV and the Sierra EV. When asked about the possibility of producing born electric vehicles, Srivatsa explained that the company believes in making products compatible with both electric and traditional combustion engines to attract a larger customer base and achieve economies of scale.

Srivatsa emphasized the importance of expanding the charging infrastructure to meet the growing demand for EVs. He identified two categories of challenges for EV adoption: highway charging and charging for vehicles without dedicated parking slots. Addressing these challenges will unlock the potential for long drives and increase convenience for EV users.

Tata Motors aims to be completely carbon neutral by 2040, and the electrification of cars will play a significant role in achieving this goal. However, the company will continue to offer vehicles with various powertrain options as long as there is demand. Srivatsa projected that by 2030, 50% of the company's sales will be EVs, while the other 50% will be internal combustion engine (ICE) vehicles.

Srivatsa also highlighted the potential for EV penetration in smaller cities, where customers have shorter driving distances and less frequent charging needs. Additionally, the availability of dedicated parking spaces and the positive reception of electric two-wheelers and three-wheelers in Tier 2 and 3 cities contribute to the readiness of these markets to adopt EVs.

In light of the expanding portfolio of both EVs and ICE vehicles, Tata Motors recognizes the need for a separate channel to cater to the different product ranges and customer preferences.