Porsche Believes Taycan Will Outsell 911, Has Over 30,000 Reservations
Few vehicles are as iconic or as important to a brand as the 911 to Porsche. The rear-engine sports car helped lift the German brand to be the high-performance, upscale manufacturer that it is today. But times are changing, and even Porsche understands that it can't continue to ride on the 911 coattails for much longer. As with the rest of the industry, Porsche's introducing an electric vehicle and it expects it to outsell its most iconic vehicle.
Taycan To Eclipse The 911
The Taycan is expected to be unveiled later this September, but it looks like Porsche will have its hands full when the time comes to put the vehicle into production. As Bloomberg reports, Porsche already has 30,000 deposits for its first all-electric vehicle. With so many deposits placed before the EV's official reveal, Porsche believes it has enough demand to boost annual production of the vehicle up to 40,000 units, claims Arndt Ellinghorst, an analyst with Evercore ISI.
If Porsche were to find a way to boost Taycan production up to 40,000 vehicles a year, it would surpass the amount of units it makes of the 911 a year. Porsche delivered roughly 35,600 911s last year and 24,750 718 Boxsters. So the Taycan is shaping up to be more popular than two of Porsche's popular sports cars. Porsche's Cayenne and Macan SUVs, though, do much better and would still probably outsell the Taycan.
Why The Taycan Is So Important
Understandably, Porsche and parent company Volkswagen need the Taycan to be a hit. Ever since Volkswagen's diesel scandal, the automotive giant has been pushing electric vehicles. The Taycan represents a lot of things, including a halo vehicle that can showcase everything the brand has been working on, a competitor to the Tesla Model S, and reveal that Porsche is hip with the times.
In addition to being a rival to Tesla's vehicles, Porsche also borrowed a tactic from the American automaker by allowing interested buyers to put an order in for a Taycan with a deposit of €2,500 ($2,785). The deposit eventually gets used against the total price of the vehicle at the time of purchase, but at roughly $90,000 a piece, it hardly makes a difference.
Earlier this January, Porsche announced that it would double production of the Taycan . Expected production increased from 20,000 to 40,000 units. The Taycan has some impressive specs , including a total of 600 horsepower, a 0-to-60 mph time of under 3.5 seconds, and a range of 310 miles. Fast charging is also included with the Taycan, as it can get up to 80 percent of its charge in just 15 minutes.
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