Tesla Will Unveil its new Electric ‘Cybertruck' on Nov 21
Tesla CEO Elon Musk has been talking about developing an electric pickup truck for the past few years and now the world will finally get to see it.
The electric vehicle maker plans to unveil its new electric pickup truck, which Muck calls a "cybertruck," on Nov. 21 in Los Angeles near the SpaceX rocket factory, Chief Executive Officer Elon Musk tweeted on Wednesday.
The unveiling takes place ahead of the Los Angeles Auto Show which opens to the public on Nov 22. Musk hinted earlier this year that Tesla might be ready to unveil the truck by summer.
Thee has been much speculation surrounding what the truck might look like and Musk hinted that it might look like something straight out of science fiction movie. Musk previously called the truck's design "heartstopping."
"Cybertruck doesn't look like anything I've seen bouncing around the Internet. It's closer to an armored personnel carrier from the future," Musk wrote in a tweet last month.
Tesla already has some of the most desirable electric cars with the Model 3 and Model S and a pickup truck will be its first foray into the competitive truck market in the U.S that for years has been dominated by General Motors and Ford.
Musk said eariler this year that the cybertruck will outperform the Ford F-150 in utility with the power and agility of a base Porsche 911.
Both Ford and GM are racing to design their own electric or hybrid versions of their most profitable pickup truck models, including the Chevy Silverado and Ford F-150. However it looks as though Tesla will be the first to unveil a radical new electric truck design, with the exception of a few rival EV startups like Rivian, which is backed by e-commerce giant Amazon and the Ford Motor Co, and Bollinger Motors. Both EV startups are targeting Ford and GM truck customers.
The F-150 pickup and Silverado remain the top selling vehicles in the U.S. market, with fiercely brand loyal customers. Getting current owners to abandon one of these name plates to get behind the wheel of an electric truck could be challenging for Tesla, especially since Tesla's next vehicle will be the Model Y crossover, a popular segment in the U.S.
Ford will unveil its Mustang-inspired electric SUV on Nov 17, but so has been quiet about its electrification plans for the highly-profitable F-150 pickup.
Tesla is also working on a fully-electric semi-truck that it hopes will upend the trucking industry.
Tesla not not disclosed when its cybertruck truck will be available for customers, but Musk said it will cost around $49,000.
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