BMW i3 Urban Suite Concept is a Miniature Luxury Car
Luxury cars continue to be massive barges. Vehicles like the Land Rover Range Rover, Mercedes-Benz S-Class, Lincoln Navigator, Rolls-Royce Phantom, and Bentley Mulsanne are all insanely large. They also all have insanely large price tags. While BMW has some pricey luxury vehicles in its lineup, the German automaker is taking a look at what small luxury can look like with the i3 Urban Suite Concept that will be unveiled at the Consumer Electronics Show in January.
Luxury In A Tiny Package
As the concept's name suggests, it's based on the i3 electric vehicle. But BMW ripped out the EV's drab interior for something that's more of an "inviting space with a high feel-good favor in which to spend time," claims the automaker. To that end, the cabin that once was able to seat four can now only seat two – a driver and one passenger in the rear. That opens up the space quite a bit for a larger rear seat with a footrest, a flip-down screen, a personal "Sound Zone," and what looks to be a table with a lamp. It sure does look like a cozy space.
Just because the concept is a look into the future of urban-oriented luxury machines, the i3 Urban Suite Concept hasn't forgotten its zero-emissions roots. The concept still uses the same zero-emissions powertrain as the i3 and has recycled materials on the inside. These include things like olive-tanned leather, certified wood, fabrics that contain recycled materials, and floor mats that are made from recyclable materials.
Next-Gen Urban Luxury
It's a nifty little concept that reimagines a segment that's always been known for having big, extravagant machines. But the i3, being what BMW calls is an "iconic ambassador for electric driving pleasure, sustainability and intelligent connectivity in urban areas," made it the prime vehicle for the brand to showcase what an urban luxury vehicle could look like.
BMW even built an unspecified number of i3 Urban Suite concepts for CES. These vehicles won't just be on display, but the automaker will even have a small fleet of them driving around town to chauffer people to their destination, which we're guessing will be CES. BMW will come out with a special app for consumers to use, but there's not a lot of information on that smartphone application as of this moment.
Even in the future, automakers will find a way to come out with efficient, yet luxurious vehicles. The only downside being their size. But that shouldn't be an issue for individuals only going on short rides in urban locations, which was what the i3 was made for.
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