Mercedes Benz Unveils its 56-inch AI-Powered ‘Hyperscreen' Dashboard Display
The days that vehicles come with conventional instrument clusters may be numbered. Today's modern vehicles are becoming more like computers on wheels and come packed with technology and electronics.
Mercedes Benz unveiled its new Hyperscreen on Thursday ahead of the Annual Consumer Electronics Show (CES) which is taking place virtually this year due to the global pandemic.
The large curved 55-inch wide Hyperscreen display stretches across the entire dashboard from the left to the right A-pillar, providing information independently to both the driver and passenger.
The entire Hyperscreen is actually made up of three separate displays which are combined together into seamless one-piece design. All of the Hyperscreen's graphics are styled in a new blue-orange colour scheme. The display incorporates OLED technology for the central and passenger areas for a clear and bright image.
Chairman of the Board of Management of Mercedes-Benz AG, Ola Källenius said in an online presentation that the Hyperscreen is the largest display ever installed in a Mercedes Benz vehicle.
It will debut in the fully-electric EQS Sedan later this year, which will be the flagship electric model from the automaker's new EQ electric brand. The EQ brand will compete with high-end electric models such as the Tesla Model S and Porsche Taycan and the Air sedan from startup Lucid Motors.
The Hyperscreen is powered by the AI-Powered Mercedes-Benz User Experience (MBUX) cockpit. The automaker's new intelligent MBUX system represents a significant step forward for Mercedes Benz. It was designed to revolutionize how drivers and passengers interact with their vehicles. Mercedes Benz first revealed its new MBUX cockpit at CES in 2018.
The entire Hyperscreen display is surrounded by a continuous plastic front frame. Its visible part is painted in a three-layer process that Mercedes calls "Silver Shadow". The integrated ambient lighting installed in the lower part of the MBUX Hyperscreen makes the display unit appear to float above the instrument panel.
The software is capable of learning a user's preferences and makes personalized suggestions for numerous infotainment, comfort and vehicle functions, such as the preferred cabin temperature. For example, the MBUX system learns and automatically suggests individual comfort functions in winter temperatures.
Mercedes added all of these additional functions without making the system more complicated for the user. Drivers can also download apps to personalize the display. For everyday driving, the large map for naivation is always displayed in the center of the Hyperscreen.
"The MBUX Hyperscreen is both the brain and nervous system of the car", said Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO. "The Hyperscreen continually gets to know the customer better and delivers a tailored, personalized infotainment and operating offering before the occupant even has to click or scroll anywhere."
The Ai-powered Mercedes Benz MBUX display system eliminates having to scroll or swipe through menus, which is especially important to prevent distractions while driving. The Hyperscreen has what Mercedes calls a "zero layer" meaning that a user does not have to scroll through cumbersome sub-menus or use voice commands to access the most used functions.
The zero layer provides the user at the top level of the MBUX information architecture with aggregated content from the entire MBUX system and related services.
"You don't search for functions, they will find you," said Källenius.
The most important and frequently used applications are conveniently presented at the top level of the screen at all times, eliminating having to swipe through menus to access information when needed. The Hyperscreen includes a dedicated display and operating area for the passenger as well. Mercedes calls it the "Co-Driver Display."
The content of the Co-Driver Display is completely independent from the driver. A front seat passenger can watch a movie for example, without disturbing the driver by wearing bluetooth headphones.
The new Mercedes Benz AI-powered MBUX system will eventually be used in all Mercedes Benz models, although not all vehicles will get the high-end Hyperscreen display.
In June, the automaker announced that it's developing an entirely new software-based architecture for its future vehicles using NVIDIA's AI-powered DRIVE platform. It will support over-the-air updates, including software that adds automated driving features.
The advanced software-based vehicle architecture will be introduced beginning with 2024 model year vehicles, eventually rolling out to the entire Mercedes Benz fleet globally.
Drivers of these future Mercedes Benz software defined cars will be able to add apps to their vehicles the same way Apple iPhone and Android device owners can add new apps to their devices. So the new Hyperscreen is one of the many advanced technologies appearing in future Mercedes Benz models.
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