Lamborghini's Aiming to Embrace Electrified Vehicles by 2025
For the most part, high-performance automakers have just started to dabble in electrified vehicles. The majority of exotic car companies have come out with an electrified car with a massive gas engine and an electric motor in the past, but few have come out with all-electric vehicles. For Lamborghini, that's going to change soon, as the Italian marque is looking to make a push toward an electrified future.
Electrification Across The Board
Lamborghini recently announced that every vehicle it sells will have some sort of electrification by 2025. For the brand, that currently means having a hybrid or plug-in hybrid version of the Urus, Huracan, and Aventador. While that already sounds like a huge step for the automaker, Lamborghini claims that it will introduce an all-electric vehicle before 2030.
Unlike other automakers that have started to embrace stricter fuel economy regulations and emissions with smaller engines and turbocharged motors, Lamborghini has stuck to what it does best. The brand continues to use naturally-aspirated V10 and V12 engines. So, if it wants to continue to use massive engines in its supercars, adding some form of electrification is the only way to keep the cars alive.
"For sure, it's the torque and the acceleration," Lamborghini CEO Stephan Winkelmann said when asked what his customers will find appealing about an electric supercar. "And also to fill the gaps now when you shift the gears and helping you to have a constant curve, which is, in my opinion, the things that they are going to appreciate the most."
Trying To Stay Relevant
Lamborghini may not have an electrified vehicle on sale at the moment, but it looked into an electrified future in 2017 with the Terzo Millennio concept. The vehicle was jointly designed with the Massachusetts Institute of Technology and featured some futuristic concepts with an outlandish design.
Moving forward, Lamborghini has a three-phase plan. The first phase will last until 2022 and see Lamborghini continue to focus on the internal combustion engine. In these two years, the automaker will introduce two new V12-powered cars. The second phase will be complete by 2024 and see the brand enter into a "hybrid transition" phase. The first hybrid will come out before the end of 2024, while the entire range should be electrified by the same year. The third and final phase is when Lamborghini would come out with its first all-electric vehicle. That would take place in the second half of the decade.
Some may bemoan Lamborghini's decision to move toward electrified powertrains, but this is the only way the automaker can stay alive. Lamborghini has been known for being an old-school dinosaur in the supercar world and that won't fly in the electrified future. While brands like Ferrari, Porsche, and McLaren have all looked into electrification with production models in the past, Lamborghini is behind the ball.
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